Weight Loss Industry Owners Profit Billions

weight-loss-keywords

Nestle owns Jenny Craig?! And in 2011 was listed by Fortune’s Global 500 as the world’s most profitable company……Being an entrepreneur, I fully respect business, smart business and brilliant business. I do, however, question business that is not, in my opinion, ethical. Especially business that causes the very epidemic that they are cashing in on. In my thousands of hours of research, I have certainly found questions in the trillion-dollar weight loss industry. For those of us who have struggled with our weight our entire or most of our lives, this feels like the ultimate insult. To think that we are seemingly being manipulated……

In a fascinating article by The Guardian in the UK. I realized some shocking truths –

“When obesity as a global health issue first came on the radar, the food industry sat up and took notice. But not exactly in the way you might imagine. Some of the world’s food giants opted to do something both extraordinary and stunningly obvious: they decided to make money from obesity, by buying into the diet industry.

Weight Watchers, created by New York housewife Jean Nidetch in the early 1960s, was bought by Heinz in 1978, who in turn sold the company in 1999 to investment firm Artal for $735m. The next in line was Slimfast, a liquid meal replacement invented by chemist and entrepreneur Danny Abraham, which was bought in 2000 by Unilever, which also owns the Ben & Jerry brand and Wall’s sausages. The US diet phenomenon Jenny Craig was bought by Swiss multinational Nestlé, which also sells chocolate and ice-cream. In 2011, Nestlé was listed in Fortune’s Global 500 as the world’s most profitable company.

These multinationals were easing carefully into a multibillion pound weight-loss market encompassing gyms, home fitness, fad diets and crash diets, and the kind of magazines that feature celebs on yo-yo diets or pushing fitness DVDs promising an “all new you” in just three weeks.

You would think there might be a problem here: the food industry has one ostensible objective – and that’s to sell food. But by creating the ultimate oxymoron of diet food – something you eat to lose weight – it squared a seemingly impossible circle. And we bought it. Highly processed diet meals emerged, often with more sugar in them than the originals, but marketed for weight loss, and here is the key get-out clause, “as part of a calorie-controlled diet”. You can even buy a diet Black Forest gateau if want.”

Read the entire article here